Privacy Policy

Who This Covers

This Privacy Policy describes how LensLogic LLC, a Texas limited liability company (“LensLogic,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes information in connection with LensLogic (the “Service”).

What We Collect

Account information

Your email address, a securely hashed version of your password (we never store the password itself), your name if you give us one, and your practice/organization name.

Business data you choose to upload

Sales transaction records you upload may include dates, dollar amounts, product categories (frame, lens type, contacts, etc.), the insurance panel billed, and the employee associated with the sale, if included in your export. An account is required to use the Service, but saving an uploaded sales file to your account is optional.

Other information stored through the Service

Depending on the features you use, LensLogic may store saved quotes, remake-log entries, team messages and tasks, employee names and account login information, training scores, and saved AI-generated insights. These features are not intended for storing patient-identifying information, and users should not enter patient names, birth dates, member identification numbers, or other patient-identifying information into these features.

Practice Playbook information

Practice owners and administrators may choose to add information about their practice's policies, procedures, recommendations, pricing, discounts, insurance practices, laboratory information, turnaround times, warranties, remakes, and other practice-specific information to the Practice Playbook. Playbook information is stored with the practice's account and may be viewed by users associated with that practice. Only practice owners and administrators may edit Playbook information. Users should not enter patient names, birth dates, member identification numbers, or other patient-identifying information into the Practice Playbook.

Email and communication information

We may maintain information about account-related and trial communications sent to you, including whether certain emails were sent and whether you opted out of optional email communications.

Demo requests

If you request a demo from our website, we collect your name, email address, practice name, number of locations, and any message you include. The request is emailed to us and is not saved in the Service's database.

A photo, only if you use Frame Finder

Frame Finder's photo-based face-shape tool is optional, and you may select a face shape manually instead. If you upload a photo, it is transmitted to Anthropic's API for the limited purpose of classifying face shape so that the Service can provide frame-shape guidance. LensLogic does not intentionally store the photo after the request is processed.

Patient and Health Information

LensLogic is designed to operate without patient-identifying information. Users should not submit patient names, birth dates, member identification numbers, contact information, or other information that identifies or could reasonably identify an individual patient.

Certain features allow users to enter prescription values, benefit amounts, or other information without patient identifiers. Prescription values entered into Kelle or certain prescription tools may be transmitted to Anthropic's Claude API to generate a response or explanation but are not intentionally stored by LensLogic after processing.

Some areas of the Service, including Kelle, the Practice Playbook, quote notes, remake notes, and team messaging, contain free-text fields. Users are instructed not to enter patient names, birth dates, member identification numbers, or other patient-identifying information into those fields.

Technical information

When you access or use the Service, we may automatically collect certain technical information necessary to operate, maintain, secure, and improve the Service, such as your IP address, browser or device information, access times, session information, and information regarding your interactions with the Service. We may also use cookies and similar technologies to maintain user sessions and provide Service functionality. Certain preferences may be stored locally within your browser rather than transmitted to LensLogic. LensLogic does not currently use third-party advertising pixels or analytics tools such as Google Analytics. The Service uses a session cookie as necessary to maintain your authenticated session.

How We Use It

We use what we collect to:

• Operate your account and keep you signed in
• Calculate the KPIs, charts, and findings you see on your dashboard
• Generate responses, explanations, insights, classifications, and other outputs through AI-enabled features when you choose to use those features
• Classify face shape when you upload a photo to Frame Finder
• Extract benefit information from images submitted through Quote Builder
• Store and display Practice Playbook information to authorized users associated with your practice
• Use Practice Playbook information to provide practice-specific responses through Kelle when you use that feature
• Remember settings you've chosen, like a target multi-pair rate
• Respond to demo requests
• Communicate with you about your account, free trial, subscription, or the Service, including sending trial-related tips and reminders where applicable
• Protect the security and integrity of the Service and prevent fraud, misuse, or unauthorized access
• Comply with applicable legal obligations and enforce our Terms of Service

LensLogic does not sell your personal information or Customer Data, and LensLogic does not use Customer Data to train LensLogic artificial intelligence models.

How We Disclose Information

We may disclose information to service providers that process information on our behalf as necessary to operate and provide the Service. These service providers include:

• Anthropic (Claude API): Certain AI-enabled features use Anthropic's Claude API to process information and generate responses, explanations, classifications, or other outputs. Depending on the feature, information transmitted to Anthropic may include calculated business figures, text entered into AI-assisted tools, prescription values without patient identifiers, images submitted through Frame Finder, images submitted through Quote Builder after users confirm that patient-identifying information has been covered or cropped out, information submitted through the Train role-play feature, and Practice Playbook information. When Kelle uses the Practice Playbook to answer a question, the entire Practice Playbook may be transmitted to Anthropic for processing as part of that request. LensLogic does not use Customer Data to train LensLogic artificial intelligence models.
• Vercel: hosts the LensLogic website and supporting infrastructure and may process technical information necessary to deliver and secure the Service.
• Google Fonts: used to load this site's typefaces, which sends your IP address to Google as a normal side effect of loading a stylesheet.
• Prisma Postgres: provides database infrastructure used to store account and business data. LensLogic relies on its service provider's infrastructure and security measures rather than operating its own database infrastructure.
• Resend: provides email delivery services used to send account-related and trial-related communications. During a free trial, LensLogic may send optional trial-related tips and reminders, which include an opt-out mechanism. LensLogic may maintain information regarding whether these communications were sent and whether a user opted out. Opting out of optional trial-related communications does not prevent LensLogic from sending necessary account, security, billing, or other transactional communications. Resend also delivers demo requests submitted through our website to us.
• Stripe: handles billing if you subscribe to a paid plan. Your card details go directly to Stripe; we never see or store your full card number.
• Business Transfers: We may disclose or transfer information in connection with an actual or proposed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, subject to applicable law.

We may also disclose information where required by applicable law, regulation, legal process, or governmental request; to enforce our agreements or protect the rights, property, or safety of LensLogic, our users, or others; or with your direction or consent.

HIPAA and Patient Information

LensLogic is designed to operate without patient-identifying information. Users should not submit patient names, birth dates, member identification numbers, contact information, or other patient-identifying information through the Service. Certain features may process prescription values, benefit amounts, or other information without patient identifiers.

LensLogic is not intended to serve as a system for storing or maintaining protected health information (“PHI”), and LensLogic does not represent that the Service is designed for use as a HIPAA-compliant system for storing or maintaining PHI. Users are responsible for ensuring that information submitted to the Service is appropriate for processing through the Service and complies with applicable privacy and healthcare requirements.

Insurance Card Scan

Quote Builder includes an optional feature that allows users to scan a vision-benefits card or eligibility screen to extract benefit information. Before using this feature, users are required to confirm that the patient's name, birth date, member identification number, and other patient-identifying information have been covered or cropped out of the image. The image is transmitted to Anthropic's Claude API to extract applicable benefit information. LensLogic does not intentionally store the image after the request is processed.

How We Protect Information

We maintain reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, password-protection measures, and security measures implemented by our service providers. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

How Long We Keep It

We retain account information and saved Customer Data for as long as reasonably necessary to provide the Service and maintain an active account. If you delete your account or request deletion, applicable account information and Customer Data will be deleted or de-identified from active systems, subject to applicable legal obligations and legitimate business, security, fraud-prevention, dispute-resolution, and record-retention requirements. Deleted information may remain in LensLogic's database backups for up to seven (7) days and in applicable artificial intelligence service-provider systems for up to thirty (30) days. LensLogic's system logs are generally retained for one (1) day. Billing and tax records may be retained for longer periods as required by applicable law.

Your Choices

An account is required to use the Service. You may use the account functionality made available through the Service to access, export, or request deletion of certain account information. Deleting a practice owner's account may result in deletion of information associated with the practice, including locations, uploads, and teammate access, subject to applicable retention requirements described above. Teammate account deletion may remove that individual's login without deleting the practice's underlying business data. You may also contact us at support@lenslogic.tech to request access to, correction of, or deletion of applicable personal information.

You may opt out of optional trial-related emails using the opt-out link included in those communications. You may continue to receive transactional or service-related communications that are necessary to administer your account or provide the Service.

Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have certain rights regarding your personal information, which may include rights to access, correct, delete, or obtain a copy of certain personal information. You may submit a privacy request using the account functionality available through the Service or by contacting us at support@lenslogic.tech. We may take reasonable steps to verify your identity before processing a request. Certain information may be exempt from a request as permitted by applicable law.

Children's Privacy

The Service is a business tool intended for optical practice managers and staff, not children, and we do not knowingly collect information from anyone under 18.

Changes To This Policy

We may update this Privacy Policy from time to time to reflect changes to the Service, our practices, or applicable law. When we make changes, we will update the “Last Updated” date at the top of this Policy. Where required by applicable law, or where changes are material, we may provide additional notice through the Service, by email, or through another appropriate method.

Contact Us

Questions about this policy, or a request to access/correct/delete your data: support@lenslogic.tech.